Challenge

In 1997, Gina Tricot set out to be a chain of stores that offered tricot garments. Now, they have grown to become an internationally-loved fashion retailer. Growing to ~150 stores across five markets is an incredible feat. Built on their modern, on-trend cuts and accessible prices, it was not long before Gina Tricot managed to become a reference in the retail world on both the European and international scales alike.

Solution

With an already well-established brick-and-mortar presence, Gina Tricot found replicating this success into E-commerce growth had its own challenges and opportunities. Translating their brand image to their website was one of these challenges. Customers struggled to navigate through Gina Tricot’s product recommendations, making them less likely to convert. Their mission was to provide a memorable E-commerce shopping experience by offering product recommendations that were not just “good” but “great”. They knew frictionless recommendations would streamline the online shopping experience for their customers and subsequently improve conversion rate. But, with an already extensive workload, they didn’t have the time or resources to make this happen.