Challenge

Houdini was previously manually handling every recommendation for every item, causing stress and lost time. As for their search results, these were only successful if the visitor knew precisely what they were looking for and typed it out with perfect spelling and no typos. While Houdini was growing in various markets, the need to constantly adjust the recommendation and search results made it difficult to keep up with all the new collections and traffic. The continuously-changing inventory required the team to spend a lot of time and effort updating every product on their site. With their market expansion on the horizon, they needed an automated and intelligent solution to save them time and raise their conversion rate.

Solution

Houdini integrated Depict to save time and manual processes in creating a more compelling online shopping experience for their visitors. By combining the power of AI-driven recommendations and search results, in turn alleviating their internal resource dependencies, Houdini was able to instantly establish a more productive way of working. Their E-commerce team highly appreciated Depict's quick and seamless integration on their site, seeing the value from day one. They were delighted that Depict's powerful and accurate engine meant the teams could then focus on performance and expansion strategies. The group was also thrilled by the ease of implementation and Depict’s great communication when any minor tweaks and feature requests were needed.